During the electric buzz of the Las Vegas Grand Prix, Just Right! delivered a premium guest experience for a global client, transforming the race into an unforgettable, VIP-style celebration of speed, style, and hospitality. With the pulse of Formula 1 engines echoing through the Strip, this multi-level activation was a seamless blend of motorsport thrill and luxurious refinement.
The Las Vegas Grand Prix is not an event for the faint of heart.
The Just Right! team had to design and install in a space that wasn’t originally intended for an event of this scale or complexity. Access to the building was restricted, both in terms of timing and the size of what we could bring in. On top of that, we were operating within what we called “the bubble”—a secure zone where Las Vegas Boulevard was completely shut down for the race.
This meant every element of our production had to be meticulously planned in advance. Staff schedules, load-in times, deliveries, and even contingency plans for last-minute needs all had to be locked in. Popping out to grab a forgotten item wasn’t an option.
Ultimately, our success came down to two things: flexibility and detailed planning. Without both, this event would not have been possible. Creating an immersive experience for our client may have come with a host of challenges, but our team rose to meet every one of them!
