Susan Southerland


As president of Just Events! Group, Inc., Susan Southerland leads one of the most highly regarded teams in the event industry today. After graduating from the University of Florida in 1992 and starting out as a sole proprietor, Susan has grown Just Events! Group, Inc. into a multimillion-dollar business. She achieved a long-time goal in 2018 when her company was named to Inc. Magazine’s Inc. 5000 list of the fastest growing private companies in America.

A driven businesswoman and talented event planner, Susan has worked with thousands of clients around the world hosting events throughout the United States, Italy, Mexico, and the Caribbean. She has authored several books related to the event industry and is a popular conference speaker. Her business advice has appeared in The Wall Street Journal, The New York Times, USA Today, Inc. Magazine, and other periodicals around the world.

In addition to running her company, Susan has served as a consultant for world-renowned resorts, cruise lines, and small business owners who want to start or improve their event businesses. As an entrepreneur, wife, and proud mom to four great kids, she strives to help other aspiring business owners learn how to find the right balance to achieve their goals.